Meetings Africa approaching, with a new look

Meetings Africa approaching, with a new look

Only 22 days remaining to the Meetings Africa show to be held at the Sandton’s Convention Centre, in Johannesburg starting from 27 February to 1 March 2023.

This annual gathering of Africa’s various stakeholders in the tourism industry was made possible by South African Tourism (SA Tourism)’s meeting incentives conferences/conventions and exhibitions (MICE) sector of the growing tourism industry.  

Following the global Covid19 hit, the tourism sector also felt a knock, however South Africa has shown resilience and continues to show positive projection as mentioned by the Minister of Finance of a GDP growth of 2.1% looking at Tourism Annual Performance plan report for 2022/23. Tourists’ arrivals have also shown a pick across the provinces especially in the Western Cape.

With its recently revealed new contemporary look, Meetings Africa features a global, hosted buyer programme and this year there will be optimal interaction between 275 buyers from 45 countries as well as 305 exhibitors. In addition to this, South African Tourism has partnered with all nine provinces to host Meetings Africa familiarisation pre and post-tours for hosted buyers and media to experience South Africa’s business events facilities and establishments.

According to South African Tourism’s acting CEO Themba Khumalo, Meetings Africa contributes in helping African business events players restart and grow back more vital than ever before post Covid19.

“Our new look represents this new injection of energy and is an emphasis on the importance that we place on connections. The entire global tourism sector has been through a really rough time in the last two years due to the Covid-19 pandemic, but we are back with a renewed energy, and we are motivated to build and grow our sector to pre-pandemic levels and beyond.”

“South Africa seeks to use Meetings Africa as a tool to forge even more partnerships by offering various opportunities to meet face-to-face with the most influential buyers in the world.” said Khumalo.